Some of you may be wondering how the logo for the museum came about. And if you're not, then it's all about seeing the process so watch and learn. We started off by just throwing everything we had down and seeing what would stick. Playing around with the forms of the letters by moving different wood and poster types around.
After we had some fun doing this, then cam the hard part - making a decision. We chose a few systems that we thought would work and then started formalising them into a few different forms and marks.
After narrowing it down, we all took turns in going over different logos and then we came up with the final mark.
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